Drupal Geeks Personalization Capabilities
- Goals and KPI Identification
- Digital metrics baselining
- Persona Identification and Segmentation
- Persona-Content Mapping
- Personalization Implementation
- Digital Data Metrics Optimization
- Data insights from third party data systems
- Importing user segments to Personalization engine
- Consolidating user data and persona
- Persona – Content mapping
- Personalization Implementation
- Digital metrics export to third party analytics engine
- Digital metrics Optimization
Our Personalization Approach
Determine your digital goals that should drive personalization, such as increase engagement, cross-selling, reduce customer churn, drive sales, etc
Outline your audience segment, build personas, and create content tailored for each segment. Identify your audience using various data types – user context, demographic, firmographic, behavioral, etc
Map out journeys to know at what stages to deliver personalized content. (Need, Research, Decision, Customer)
Single customer view by acquiring data from all your channels to deliver seamless relevant content at any device, channels
Create workflows for launching, maturing, and testing a personalization program
Develop an effective content strategy that documents how to craft content for each persona, channels, campaigns, etc.
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Global 500 Brands
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