“Marketers see personalization as key to multichannel marketing success.

Chatbot testing is in high demand ever since chatbots have taken customer interaction by storm in recent years.

The idea of customer relationship management (CRM) has been around since the 1970s. But back then, customer satisfaction was determined, either by annual surveys or straight up front-line asking.

More and more, UX designers realize that they also need UI design skills. The reasons for this are somewhat straightforward.

A Customer Data Platform (CDP) is a management system mainly dedicated to marketers, which is used to create a unified customer database that will be accessible to other systems and divisions withi