Operating an enterprise level website is filled with technical and user issues. On the technical side, workload requirements are immense, often reflecting the complex structure of the parent company in question. A host website will usually have numerous subsites, each with their needs that must be met for integration to run smoothly. On the user side, issues of mobile optimization, load speed, and multi-tiered authorization are all at play on a regular basis.
Despite the complexity of these issues, enterprise companies require functional websites to remain in operation. Executives have growth goals to meet, and a streamlined digital infrastructure is an absolute requirement for business success across the board.
However, all too often enterprise executives are let down by a content management system ill-suited to the integration requirements of the company. A government organization or enterprise company needs to have a robust, scalable, and integrated digital presence. All signs point to Drupal.
Drupal is BIG.
Drupal is a free open source content management system that allows for individuals and businesses to customize a variety of sites within the same platform. Supported by a community of web developers across the globe, Drupal has an extensive range of applications unparalleled in the content management sector. It is a popular choice for governments (like the Department of Energy) and corporations (like The Economist) because it helps turn decentralized content and digital platforms into a globalized framework.
Drupal and a Globalized Framework
Drupal can be scaled to meet the needs of any enterprise. The flexible module approach means every site within the CMS can be modified to its requirements over time, while always remaining connected to the primary site. Program features include:
- Multilingual compatibility
- User access control parameters
- Rapid deployment of core feature updates
- API support for all the major social networks
- Thousands of modules to customize the back-end
- Marketing automation and sales modules (ideal for eCommerce merchants)
- A free framework (written in PHP code, which is licensed as an open source)
Drupal Improves Business Operations
There are some specific ways in which Drupal improves the efficacy of business operation, including:
Re-usability of Content - In a large enterprise spanning multiple sites, the ability to coordinate internal information is often compromised by a lack of integration across platforms and locations. Not the case with Drupal. The nature of an open source platform means there are many plugins to help share marketing content or confidential business reports across domains when needed.
Time to Market - The build up to a new product launch is an extremely time sensitive endeavor. The faster an enterprise can launch a new product, the sooner it can start recouping expenses on its development. With legacy CMSs, integrating a product launch across multiple sites was a painful and slow process. The Drupal Commerce Product Kit makes adding a product an easy four-step process.
Mobile Friendly - As smart devices increase in speed and use, a window of opportunity is open for companies with web compatibility with mobile. Drupal offers this compatibility, allowing businesses access to a new lead generation stream.
The requirements of a content management system are varied and complex. An enterprise looking to build a dynamic web presence should consider Drupal before any other CMS, as it has the scalability, security, and flexibility to optimize website governance. Contact us at Drupalgeeks today to see what your migration path to Drupal looks like.