Authored by Drupal Geeks on 14 Oct 2021

“Marketers see personalization as key to multichannel marketing success. In response, they are facilitating unified customer profiles, strengthening machine learning and delivering insights to drive relevant interactions in real time”. – Gartner

What has that got to do with making your website responsive? Let’s take a step back here and start from the basic.

Consumers now more than ever before are utilizing multiple devices and accessing different platforms in their discovery and buying process, which makes it imperative for businesses to ensure that their website and content is optimized to provide the best impression of their organization, products and services to meet the needs of the 'always on' generation. “Responsive web design is key in this effort”. It’s elementary.

Responsive Web design is a flexible, liquid layout that adapts to fit a variety of screen sizes, resolutions and devices to ensure that your content adapts and scales right across channels.

Why responsiveness is so important for your website?

Responsive website = Mobile first approach

A consistent view of your website irrespective of the device used to provide optimal customer experience. Responsive web design allows for sites to load quickly without any distortions, so users don’t need to manually resize anything to view content.  Our team at Ameex is specialized in building "mobile first" user interface with core skills in UX design catering to both B2B and B2C companies.

Search engines favor responsive websites

Let’s be pragmatic. Google is “all search engines”. And google understands the pulse of your customer. With more and more people accessing content through mobile devices, search engines favor sites that meet the needs of your users and those that are optimized for people using mobile and smartphone devices.

More importantly, a responsive website results in Improved user engagement as the next gen access the internet through their mobile devices.

The tangible benefits to your organization are improved mobile traffic, which is mainly improved user base, lower bounce rates and low maintenance costs.

Look at these facts and findings from Stone Temple’s report Mobile vs. Desktop Traffic in 2019

  1. In 2018, 58% of site visits were from mobile devices.
  2. Mobile devices made up 42% of total time spent online.
  3. Mobile Bounce Rate came in at 50%.

FACT: It’s not just important to have a mobile responsive site, it’s absolutely necessary.  Though the keyword here is “responsive”, it is no longer the only factor to be considered but you also need a site that’s designed with mobile in mind—first.

57% of Internet users say they won’t recommend a business with a poorly designed website on mobile.”

All this and more is your wake-up call. If you have been thinking about making your website mobile responsive, the time to act is now.

If you would like to know more on how we can help you, here is a capsule list of our unique capabilities in building responsive digital experiences – web and mobile - with web design standards and best practices.

  1. Worked across CMSs (Proprietary and Open Source) understanding the intricacies of UI/UX in different CMS platforms
  2. Worked in different responsive frameworks - Bootstrap, Foundation, Skeleton, YAML etc.,
  3. Experts in understanding the correlation among UI/UX, SEO and Performance
  • Prioritizing page elements
  • Optimization of images
  • Grabbing user attention above the fold in mobile & desktop views
  1. Expert consultant for user experience
    • Hassle free design - Scroll free & Pop up free in mobile view, Sticky elements etc.,
    • Limiting number of call to actions/clicks for achieving a page's goal and fulfilling user needs
    • Personalized user experience based on user segments Etc.,
  2. Experts in usability testing and crowd testing which are closely related to UI/UX
  3. Specialized in A/B testing
  4. We understand analytics from a UI/UX standpoint, gather data points to make useful data driven UI/UX and Business decision for digital properties
  5. Specialize in understanding the usefulness of page elements and making recommendations for variations based on data points to target customers depending on their interests
  6. User behavior-based UI/UX recommendations for improving conversions
  7. Internal Backlinks to AMP and PWA contents within your website